Chief Automotive Technologies
Sustaining Partner

Chief Automotive Technologies offers the most extensive line of collision repair equipment, including frame machine, measuring tools, anchoring systems, welding, aluminum repair,  aluminum welder,  vehicle specification products and we offer Chief University a  collision repair school providing the most up-to-date training in the industry. Chief continues to aggressively develop and launch innovative products that enable shops of all shapes and sizes to become more productive and successful. We offer everything you need for any collision repair.

Chief offers collision repair shops a total repair solution. We supply equipment to diagnose and identify collision damage, repair the damage through pulling the frame, replacing parts or welding, and document that the vehicle was returned to the original manufacturer’s specifications.  The level of sophistication Chief welders offer goes beyond just melting two metals together.  Data reporting on weld strength, automatic tool recognition and similar technologies provides repair technicians with more time to repair and less worry about ever-changing demands on the collision industry.  You’ll be happier that vehicles are being repaired faster with better results and in turn, making your shop more profitable.   

Chief is also a leading provider of comprehensive training on structural analysis, measuring, collision theory and design based repair. Chief Automotive has several Design Based Repair SystemsTM.

These systems have been specifically designed to allow shops to use the “Best Way Technology™” available to make the appropriate repairs. Additionally, Chief offers diagnostic products to assist in validating the status of vehicle systems once repairs are made, and is even working to address the issue of quickly locating OEM vehicle data.

Competitive Pricing. Added Value

More Choices. Higher Quality. Value Pricing. These reasons alone have prompted thousands of body shop professionals to make Chief their sole source of collision-repair equipment. And when you look at the “big picture” in terms of what Chief provides before, during and after the sale, the differences will astound you.

OEM / Major Account Partners

Chief® partners with OEM’s and major collision repair providers worldwide, and is proud to be their preferred equipment supplier for collision-repair products and services. Chief® is proud to partner with OEM's worldwide to aid in their success through ongoing collision-repair training, vehicle frame specification development and new innovative repair techniques.

Chief® acts as a virtual partner with OEM’s, working directly with their Technology Centers on the design and development of current – and future – vehicle collision repair and component replacement processes, including:

  • Development of vehicle collision repair systems, processes and equipment
  • Design and development of the most comprehensive set of vehicle frame and structural specifications in the world
  • Development of advanced vehicle repair systems which incorporate computerized optical/laser measuring for vehicle repair
  • Equipment and software design and software application development for vehicle collision repair, component replacement or vehicle frame evaluation
  • Electronic equipment development and technical support

Chief University Collision Repair Schoo

32,000 Technicians and 22,000 Estimators and Appraisers Can't Be Wrong

Chief's goal is to be the leader in the worldwide collision repair training by satisfying the needs of our students and industry with quality products and services at a fair price. At Chief Automotive Technologies® our goal is to DO IT RIGHT THE FIRST TIME. We are committed to high quality standards, customer satisfaction, and continuous improvement in all training activities. At Chief, we actively involve our employees, industry experts, and customer partners in planning, implementing, and maintaining the best possible training processes.

Keep up to date

How do you stay in touch with industry advances? How do you learn about structural changes in new vehicles? With each new model year come new challenges. Chief Training's goal is to enable you to accurately and profitably repair today's vehicles. Courses are regularly updated to help collision repair professionals keep up with automotive structural changes taking place every year. In fact, Chief offers the most up-to-date structural measuring, analysis, and repair training in the world.

Hands on Learning

At Chief, we design our classes to focus on "hands-on" training. We believe that there is no substitute for "learning by doing." Our experience has proven that actually "practicing and performing" is the best way to help repair professionals understand and develop the "know-how" for long-term success.