Hoffman Estates, IL
October 13, 2016

 I-CAR®, the Inter-Industry Conference on Auto Collision Repair and the Society of Collision Repair Specialists (SCRS), will once again deliver leading vehicle technology discussions at the 2016 SEMA Show. Attendees will watch forward-thinking presentations and live demonstrations on topics and trends relevant to the rapid changes the collision industry is currently facing due to the “Technical Tsunami™”. 

The presentations and demonstrations will have a strong focus on the latest vehicle specific trends and procedures that contribute to complete, safe and quality repairs. The presentations kick off on Tuesday, Nov. 1 featuring “I-CAR: Collision Repair Diagnostics” at 1 p.m. presented by Jason Bartanen, I-CAR’s Director of Industry Relations. 

Bartanen will co-present with his I-CAR colleague Josh McFarlin, Director of Curriculum and Product Development, on “The Need for Training on Today’s New Vehicles and Technologies,” Wednesday, Nov. 2 at 1 p.m. Bartanen will also co-present with Collision Hub’s Kristen Felder on “Cool Tools,” Thursday, Nov. 3 at 1 p.m.

I-CAR’s CEO and President John Van Alstyne kicks off the presentations Friday, Nov. 4 at 10 a.m. with “I-CAR Knowledge and Skills – The Requisite Foundation for Repair Excellence,” a comprehensive look at the industry, emerging trends and I-CAR’s role.

A full lineup of vehicle-related presentations are on tap including 3M and I-CAR sharing on the Ford F-150, BMW on the “New 7 Series”, Honda on the Pilot and Civic, Audi on Multi-Material Hybrid Construction and other collision repair updates from Porsche, Audi, Ford Motor Company and General Motors.

In addition to OEM presentations, the stage will feature presentations on carbon fiber design and repair techniques, Collision Diagnostic Services (CDS) on both remote vehicle diagnostics with Astech2 and on zero point calibration for occupant classification systems, Fusor on bonding and mechanical bonding, and I-CAR on advanced joining techniques.

“As the industry trends to the need for more and more vehicle specific knowledge and techniques, it’s important that our presentations reflect that,” Bartanen said. “Whether it’s from the OEMs themselves, our other industry partners or those of us presenting from I-CAR, this lineup offers a very comprehensive look at where our industry is, and where it’s heading.

SCRS presentations will take place at 11:30 a.m. each day of the show and include “Lessons from beyond the repair: highlighting the importance of proper repairs with American Honda” on Monday, Nov. 1; Participants of the OEM Collision Repair Roundtable will discuss “Accessing and utilizing OEM collision repair procedures and documentation” on Tuesday, Nov. 2; “Color Matching and Styling: More than Painting by Numbers” featuring industry leaders from PPG including renowned refinish specialist Charley Hutton of Charley Hutton’s Color Studio on Wednesday, Nov. 3; and “Documenting Commonly Performed, and Often Overlooked Collision Repair Estimate Items” with Ron Reichen and Guests on Thursday, Nov. 4.

“Our focus on the SEMA Show Collision Repair and Refinish Stage has always been on delivering really high quality information that delivers information in an environment that is accessible to anyone in attendance,” said SCRS Chairman Andy Dingman. “SCRS has been a firm believer that quality educational opportunities provide some of the greatest ROI for show-goers. We believe the combination of free options on the show floor and more in-depth experiences in the classrooms coupled with the energy and excitement of the SEMA Show provides distinct opportunities just not found at any other venue.”

The collaboration between I-CAR and SCRS also extends into other sessions as well, highlighted by Bartanen’s participation in a panel discussion as part of SCRS’ OEM Collision Repair Technology Summit on Thursday, Nov. 3.

The session on “Restoring Vehicle Functionality through Electronic Technology and Diagnostics” will place Bartanen and I-CAR on a panel with other solutions providers in the industry (Bosch Diagnostics, Snap-On Diagnostics, Collision Diagnostic services and AirPro Diagnostics) and the conversation will identify the mechanisms and resources available to the collision repair community to address scan, calibration and diagnostic requirements.

Repairers in attendance will leave with a better understanding of resources and options available to their business. Panel moderator John Ellis, previously served as Global Technologist and Head of the Ford Developer Program, the automotive industry's first ever software developer program. Ellis & Associates is a boutique firm that focuses on the world where automotive, consumer, connectivity and software all intersect.

In addition to delivering technical presentations at SEMA, I-CAR will also be offering some of its newest and most popular courses. To see a full list of presentations and courses offered by I-CAR at SEMA visit I-CAR.com/SEMA

For more information on SCRS Repairer Driven Education series, or the OEM Collision Repair Technology Summit at the 2016 SEMA Show, visit: scrs.com/rde


Founded in 1979, I-CAR is a not-for-profit education, knowledge and solutions organization designed to support the evolving needs of the Collision Repair Inter-Industry. I-CAR is focused on improving the quality, safety and efficiency of auto collision repair for the ultimate benefit of the consumer.