January 2026 Blog Posts


How One Platinum™ Technician Turned Training Into a Trip to SEMA 2025

01/07/2026 by I-CAR
Structural technician Chad Bornhoft, a 27-year industry veteran, isn’t someone driven by the kind of recognition that comes with an I-CAR spotlight—if anything, the attention makes him a bit uneasy. What he is driven by is the recognition that truly matters: Platinum™. Nothing speaks louder about the quality and consistency of his work than his Platinum status, along with the OEM certifications he’s been able to pursue because of it. He’s proudly maintained Platinum since 2019, helping support the Gold Class® standards of Woodhouse Auto’s Omaha collision repair center. 

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