02/05/2019 by I-CAR

Large LED screens line the walls and ceilings; a large rope structure brims with school children on mid-day field trips; a shining Chevy Silverado spins on a platform, and to its left sits its cherry-red twin made entirely out of Legos. 

Walking into the North American International Auto Show induces a feeling similar to passing through the gates at an amusement park. The lights, the crowds, the surround-sound displays of the latest vehicles in action, and multiple virtual reality simulations, all exude an aura of imagination that’s almost unparalleled. 
And while technology and all of its functions are on full display this auto show season, what’s truly evident is that the quest for innovation remains a driving force behind the efforts of all auto makers.  
Technology certainly plays a role—acting as a tool to increase the speed of innovation, but what’s more is the versatility of vehicles and how they respond to consumer needs. Take Ford for example, which released their 2020 Ford Explorer with an “iPad-esque” infotainment system, or Ram Trucks (Chrysler) which released the Ram 3500, equipped to tow up to 35,100 pounds. Many other auto makers literally turned their vehicles upside-down, displaying the updates to their engines that make them more powerful than ever before. 

It’s the head-turning, mind-blowing, up-the-ante progress that serves as a reminder that pushing the boundaries of vehicle design and functionality is in the DNA of the industry. It’s this innovation, these new tools that have consumers wanting more.

But it’s this same thirst for innovation that’s also pushing the boundaries of repair procedures. Are collision repair technicians repairing a car...a computer…or both?  

In the midst of all of these changes, one thing remains constant: 
I-CAR is committed to meeting innovation at every turn and ensuring that the industry remains dedicated to performing complete, safe, and quality repairs.