05/03/2018 by John Mandel
For the first time in many years, I-CAR® exhibited at theNADA (National Automobile Dealers Association) Show, one of the auto industry’s most prominent events. This year’s show was held March 22-25 in Las Vegas, Nevada.NADA attracted more than 24,000 visitors and 500 exhibitors in 700,000+ sq. ft. of space. Attendees included sales managers, finance and insurance directors, service managers and parts managers.
I-CAR returned to the NADA Show with a 20- by 20-ft. booth in order to maintain strong relationships with our OEM (original equipment manufacturer) partners and begin developing relationships with auto dealers who operate collision repair shops. Having a dedicated booth enabled us to meet face-to-face with OEMs to reinforce the value our programs deliver to them. We also utilized our booth to introduce I-CAR to dealers attending NADA and promote the business value of training and the return on investment it can give them.
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Our efforts were quite successful, as we were able to initiate conversations with more than 20 dealers and OEMs. We also met with dealers seeking to participate in OEM-certified programs and had many discussions about In-Shop Knowledge Assessment™, Gold ClassÒrecognition and collision repair training with visitors to the I-CAR booth.
Next year’s NADA Show will be held from January 24-27, 2019 in San Francisco, California. To learn more about the NADA show, click here.