06/03/2020 by Val D'Anna
When I-CAR’s Member Council convened virtually on April 30 for its first ever meeting, its representatives listened to nearly a half-day orientation program presented by I-CAR leaders. Going forward, it will be I-CAR doing the listening. And there’s sure to be no shortage of opinions, feedback and ideas expressed by this high-powered Inter-Industry group of 15, which will reach its full complement of 29 members in 2021. 
Part of I-CAR’s retooled governance, the Member Council was formed late last year to:
  • give voice to customers’ views in each industry segment on I-CAR’s current and future products and services
  • serve as an information conduit between I-CAR and the industry
  • act as ambassadors of goodwill and advocate of I-CAR’s mission
It will meet twice a year, including I-CAR leaders and key department managers.
The focus of the meetings is to garner feedback rather than receiving information from I-CAR, said Nick Notte, senior vice president, sales and marketing. In fact, after briefings on I-CAR’s mission, structure, programs and strategies, the last hour of the inaugural Council meeting was set aside for Council input; and according to Notte, “the quantity and quality of feedback was exceptional.”
Council representatives with deep insights into their represented industry segment and capable of providing quality feedback is built into the criteria for Council candidates.  Council members must hold a position of influence within their organization and have a solid track record of working with I-CAR, as well as have significant experience working in the segment they represent. These high standards give the Council a voice of authority that I-CAR can depend on as it navigates its course for the future. 
Notte said the Council “looks forward to providing direction to I-CAR, looking at large matters involving change, making sure they are practical, achievable, and clearly and concisely communicated.” 
The Council next meets September 21. “Given current social distancing philosophies,” explained Notte,  “that may be a virtual meeting as well.” Plans include a significant amount of time for each member to provide feedback, relative to training, in their respective industry segment. I-CAR will also address issues around customer service and technology. 

Inaugural Member Council
First Meeting Roll Call
Collision Repair
Amber Alley, Barsotti’s Body/SCRS
Dean Fisher, CARSTAR     
Darrell Amberson, LaMettry’s/ASA 
Dustin Harrier, Service King
Dean Bruce, Ford
Mark Zoba, Nissan 
Johnnie Garlington, Toyota 
Chris Andreoli, Progressive 
Scott Kohl, Liberty Mutual  
Liam Doyle, AMICA
John Helterbrand, Ranken Technical College
Related Service
Mark Fincher, CCC    
Equip, Tool & Supply
Jake Rodenroth, asTech
Committee Chair
Lisa Ferguson, Caliber Collision 
Becky Taylor, Midwest Collision 

I-CAR Board Liaison
Kyle Thompson, USAA