Sustaining Partner

As the world’s largest chemical company, BASF is an unmatched expert in the science of color. BASF Automotive Refinish systems offer advanced paint technologies, set apart with products backed by support in technical training, color information systems and business management.  BASF’s Automotive Refinish business develops and markets the highest-quality coatings available for the collision repair, commercial fleet and automotive specialty markets. BASF offers quality coatings and a partner you can count on. For over 150 years, BASF Refinish has been leading the industry, and we continue to innovate and offer our partners the best-in-class products, services and support.

BASF refinish paint brands offer intelligent solutions based on innovative products and services that will drive customer satisfaction. Our products are the finest in the market for body shops, restoration facilities, custom builders and commercial transportation. BASF offers systems that suit every budget and need.

We also offer Vision+, a suite of complementary services designed to help body shop owners create greater efficiencies, productivity, profitability and sustainability. This suite is divided into three different types of services: Vision+ Expert Analysis, Vision+ Educational Expertise and Vision+ Color Innovation.

Data drives improvements, and BASF Refinish offers the latest and greatest in data collection and analysis. We supply our customers with the proper tools for data collection, experts to teach data analysis and networks to develop a customized plan based on the findings. Vision+ Expert Analysis walks customers through the processes and helps them become expert analysts themselves, with the support of our state-of-the-art tools.

The BASF knowledge arsenal — our organically grown employees that started out in body shops and distribution stores, and experts from outside industries — is delivered through Vision+ Educational Expertise. Our business training ranges from developing processes for the highest level of production to gaining customers through social media. Technical training includes how to most effectively utilize BASF products, how to use equipment in conjunction with BASF products and maintenance of appropriate certifications. We are constantly working to bring our customers the best training experience with investments in our training facilities and partnerships throughout the organization with training resources such as I-CAR, Repair University and SCRS.

When it comes to color, BASF leads the industry. Our global color information database provides immediate access to formulas developed in laboratories strategically located around the world. We specialize in formula retrieval, color-match and color specialty, with some of the industry’s most renowned color technology experts working on our team.